In just a few month’s time, West Coasters will quite literally be able to have breakfast at Tiffany’s. The historic American jeweler is planning to open a new Blue Box Cafe in SoCal this coming December.
The blue-hued bistro will occupy a prime position in the newly designed South Coast Plaza boutique in Costa Mesa, and represents Tiffany & Co’s first permanent eatery on the west side of the country. (The brand held a successful pop-up on Rodeo Drive last year.) The cafe will seat 38 guests in total and offer a menu similar to Tiffany’s first and flagship Fifth Avenue cafe that opened back in 2017.
Diners can expect a haul of American classics—chopped salads, club sandwiches and the likes—that showcase the finest locally sourced ingredients. Initially, the cafe will adhere to the local Covid-19 restrictions and offer limited indoor dining. Orange County restaurants were recently given the green light to reopen at 25-percent capacity indoors. However, Tiffany & Co. plans to run full services starting next spring.
The Home Accessories section. Tiffany & Co.
Tiffany’s South Coast Plaza boutique, which is slated to open in November, first opened in the shopping center in 1998 and is the highest-volume store in the country next to the New York flagship. The new, 12,000-square-foot location is almost double the size of the previous space. In addition to the top-notch fare, it will offer the largest assortment of rare, diamond and colored gemstone designs from Tiffany & Co.’s high jewelry collection.
It will also be the first store in North America to exclusively preview the Tiffany T1 collection’s Tiffany T1 bangle and ring in 18-karat rose-gold with baguette diamonds. On top of that, the space will feature a gift wrapping station with blue boxes aplenty, as well as a personalization counter where you can get your new pieces engraved.
The move comes at a critical time for the storied brand. Last November, LVMH announced it was acquiring Tiffany & Co. for $16.2 billion, but then reneged on the deal in September in the wake of the Covid-19 pandemic. Subsequently, Tiffany & Co. filed a lawsuit against LVMH, and LVMH has countersued. Despite that legal minefield, Tiffany & Co. recently returned to profitability and announced plans to revamp its famous Fifth Avenue store.
The Storefront. Tiffany & Co.
“The store relocation and redesign further emphasize Tiffany’s commitment to California, where it operates 18 stores,” the brand said in a statement. “The Orange County community has fully embraced Tiffany since the brand’s arrival in the market more than 30 years ago.”
Breakfast at Tiffany’s followed by a day of shopping—what could top that?
Check out more images of the store below:
The Engagement Section. Tiffany & Co.
The High Jewelry section. Tiffany & Co.
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October 20, 2020 at 06:18AM
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Tiffany & Co. Is Opening a Blue Box Cafe in Orange County This December - Robb Report
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