Forbes 30 Under 30 entrepreneur Francois Reihani has opened a third La La Land Kind Cafe in Dallas.
The new coffee shop — which sells one of the city’s most extensive selections of matcha tea — opened quietly on Christmas Eve. It’s near University Park on Lovers Lane, west of the Dallas North Tollway.
La La Land got its start on Lowest Greenville in Dallas, receiving nationwide attention because of its mission to employ young adults who have aged out of the foster-care system. Reihani intends to open more coffee shops in 2021: another in Dallas, more in other Texas cities, and one outside of Texas.
“We definitely have a lot going on in 2021,” says Reihani, a first-generation American who grew up in Mexico. He’s an ambitious entrepreneur in his mid-twenties who speaks three languages — English, Spanish and Farsi.
He says he didn’t consider the coronavirus pandemic a threat to business, in part because coffee shops were already set up for grab ‘n go customers. And Reihani has too much work he wants to do: “We weren’t going to stop our growth plans for a year because of it,” he says.
The second La La Land opened on Oak Lawn Avenue in Dallas in July.
When Reihani expands La La Land into other major cities, he intends to continue to provide internships to former foster-care kids and possibly special-needs adults. Those jobs represent a small percentage of the staff at La La Land, but Reihani thinks they make the biggest impact. The company has worked with 17 former foster-care kids to date.
The coffee shops finance his mission to give jobs to underserved adults. He started a non-profit called the We Are One Project and plans to consult with corporations who are interested in giving jobs to adults who were formerly in the foster system.
“Even if we open 10,000 stores, we don’t solve the whole problem,” Reihani says. “It’s going to take a bunch of different variants.”
The shop’s most popular items have a theme: There’s the La La Latte, an iced espresso drink with honey and cream; there’s the La La Cookie, made with chocolate chips; and there’s the La La Avocado Toast topped with chili flakes, lemon and cilantro. Any “La La” branded items tend to be fan favorites, Reihani says.
The company sold a whopping 40,000 servings of avocado toast in 2020, Reihani says.
The new La La Land Kind Cafe is at 5600 W. Lovers Lane, Dallas.
For more food news, follow Sarah Blaskovich on Twitter at @sblaskovich.
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Cheery coffee spot La La Land Kind Cafe opens third shop in Dallas - The Dallas Morning News
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